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Our highly skilled marketing research professionals are first and foremost business experts who provide insightful, clear answers to your most complex and often confounding questions. Our proprietary research approaches yield provocative insights and create effective pathways to your next level of in-market success. Let our passionate commitment to you, to your customers, and to innovative research excellence assure you that you’re moving in the right direction.

Featured Methodology

PackageWise™

Looking to determine the effectiveness or pulling power of your package? PackageWise™ Monadic Package Tests provide deeper dives for testing alternative structures, graphics or communication. 

  • Monadic Study Design. Respondents evaluate a single, fully developed package or prototype in a competitive shelf context.
  • Interactive Technology. Allows respondents to indicate actual package elements they find most (and least) interesting and motivating. It also allows us to learn what they see first or second.
  • Customized Questionnaire / Sample. Full-length questionnaire including complete diagnostics and open-ends.
  • Flexibility in Fielding.  Can be conducted online for maximum efficiency and cost effectiveness, or in central location facilities if package prototypes or handling is required.