Trust is at the core of all strong, enduring business relationships. So any loss of trust presents a serious problem. And trust in business is declining—dramatically. A recent Harvard Business Review survey highlights the erosion of trust since 2008:

• 76% had less trust in senior management at U.S. corporations
• 43% had less trust in consultants
• 21% had less trust in their suppliers

Without mutual trust, it’s virtually impossible to build and maintain Customer Loyalty. Fortunately, MAi knows how to help you build and maintain the trust that is essential to your success.

Here’s how:
MAi’s TrustBuilder™ Model measures and diagnoses how employee and organizational behaviors, attitudes & practices build trust and ultimately create loyal customers. The TrustBuilder Survey is a reliable and valid set of tested questions that can be customized for your industry and customer segments.

Whether you’re in B2B or B2C, MAi’s TrustBuilder™ will enable you to:

• Measure current levels of Trust across customer segments as well as within major Key Accounts
• Determine how Trust impacts Customer Loyalty, including both rational and emotional means
• Diagnose what needs to be done to increase Trust
• Develop and implement strategies and tactics to foster Trust