Equity Stretcher™ assesses your brand’s extendibility into new types of products and services. MAi’s innovative approach uncovers what is a good fit, what’s a stretch, and what just won’t work.

Equity Stretcher™ answers big questions:

• Which new products and services are most appealing and fit best with my brand’s equities?
• Which new areas are most likely to attract new customers without eroding my loyal customer base?
• Which offer fulfills a real area of need?
• Which offer will strengthen the imagery of my brand?

Equity Stretcher™ works by:

• Classifying dozens of different brand extension ideas as either small stretches or big.
• Identifying opportunity gaps by including competitive brands into the equation.
• Spotlights products and qualities most associated with your brand.
• Creates a Brand Equity Stretch Tachometer (B.E.S.T.tm) Score that quantifies your idea’s power to expand.