ShopWise®
Traditional research techniques focus on claimed attitudes and opinions. This is fine, as far as it goes, but it doesn't translate directly into actual sales. ShopWise® doesn't rely on reported shopping behaviors; instead it measures shoppers' actions directly. The possibilities of what ShopWise® can test are limited only by the retail environment itself. Find out more at DiscoverShopWise.com

PackageWise™
Looking to determine the effectiveness or pulling power of your package? PackageWise™ Monadic Package Tests provide deeper dives for testing alternative structures, graphics or communication. 

• Monadic Study Design. Respondents evaluate a single, fully developed package or prototype in a competitive shelf context.
• Interactive Technology. Allows respondents to indicate actual package elements they find most (and least) interesting and motivating. It also allows us to learn what they see first or second.
• Customized Questionnaire / Sample. Full-length questionnaire including complete diagnostics and open-ends.
• Flexibility in Fielding.  Can be conducted online for maximum efficiency and cost effectiveness, or in central location facilities if package prototypes or handling is required.