A Quick, Cost-Effective Assessment of New Ideas

     You want to know if your new concept ideas are crisp, fresh, and just what your customers are looking for. While in-depth research is important and necessary, sometimes it’s just too slow moving for your 24/7 world. What you need is a quick, realistic, and useful tool that will get you to the next step.

That tool is called QuickScreen™ and it’s only at MAi

     In little more than a week, QuickScreen™ monadically screens concepts among a nationally representative sample on an ad-hoc basis. AND it provides a realistic assessment of sales potential in the process. 

How It Works

• We start with our standard QuickScreen™ questionnaire that includes key measures with room for customization.

• Next, we recruit a general population sample of 300 adults per concept (customize your sample size and target audience as needed*).

• Then, we provide you with a one-page summary of results on a concept-by-concept basis with comparisons to available norms and Year 1 sales volume estimates on the top scoring concepts.

*Please note surcharges may apply.

For more details or to schedule an in-depth presentation
about MAi's QuickScreen™, please contact
   Paula Nyfield at (866) 867-1955 or
via email at PaulaN@MAiResearch.com