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Evidence of the underlying aspects of human decision-making continues to grow, yet businesses have been slow to integrate these learnings into market research. The few methodologies that have been introduced are expensive and difficult to administer, requiring in-person interviews utilizing EEG sensors, eye-tracking devices and similar implements.

MAi’s AdSmart™ is a new advertising testing methodology that quantifies consumers’ complex and sometimes counter-intuitive ‘gut level’ reactions to advertising, enabling you to better understand why an ad works (or doesn’t), and how it can be refined for better results in market. 
                                                                                                                                                       

Nothing can reduce advertising and marketing to a simple formula, but AdSmart™ can give you a deeper insight into how consumers react to your ads, why they react that way, and guides you to a more effective execution. And all at a surprisingly reasonable cost.