When Thomas Jefferson penned the opening to the Declaration of Independence with the statement that "… all men are created equal"
was he talking about your customers? We don’t think so.

If you’re like most companies, your success may depend on the 20% or so of your largest customer accounts who represent as much as 80% of your revenues. These are your Key Accounts, and the truth is, some accounts are “more equal” than others. You treat all your accounts well, but it’s likely that you treat your largest, most profitable accounts differently than very low volume, low margin accounts. And the customer loyalty measurement approach you use needs to treat them differently as well. With this in mind MAi developed KA360™.

MAi’s KA360™ allows you to measure customer loyalty with more detail, depth, and involvement. Together, we can measure and monitor the health of your Key Account relationships. What’s different about the KA360™ approach?

1. We examine your relationship with each Key Account
   from every angle – a 360° perspective
2. We use qualitative and quantitative research to capture insights from multiple contacts – from senior executives
   to day-to-day contacts
3. We talk to executives, managers and customer-contact employees in your organization about the processes, policies and practices for serving major accounts
4. We synthesize information from these multiple sources into action plans providing …
   A. Account-level reports and strategies for strengthening
   relationships and expanding business at individual accounts
   B. Aggregated reports that highlight patterns and recommendations
   across all accounts

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