Looking to expand or trim your product line? Looking to make the most of your current shelf space allocation? LinePerfect™ is your solution. LinePerfect™ Is the advanced and flexible way to determine the optimal combination of SKUs for your brand. It goes far beyond the usual TURF focus by identifying which items maximize market share, line appeal, and meet different need states or users.

Flexible Choice Design

• Test up to 50 items in one study – more if needed
• Field via the Internet – economical and efficient
• Include competitive items to gauge their influence on your line.

“What-if” Simulator:

• Evaluate all possible line configurations
• Determine share of purchase, reach and line appeal for any scenario

When we combine these benefits with some of our advanced analytic tools, even more valuable insight is revealed:

Advanced TURF+™

• Determines incremental volumetric reach provided by each SKU based on weighting each choice on the Purchase Intent scale.

Shapley Value

• Determines the effectiveness of alternative combinations of possible product lines by calculating the incremental value each SKU could contribute

MaxDiff

• Determines purchase preference relative to other SKUs

Correspondence and Similarity Mapping

• Ascertains usage profiles and imagery associations of each SKU and compares different SKUs on usage occasions and household member usage.

LinePerfect™ provides the assurance you need that your broad array of products and SKUs are pulling their maximum weight.