MenuOpt™ Menu Optimization
Food service operations of all types - whether fast-food, casual dining, or fine dining - want to offer customers menu choices that will not only attract customers but also encourage them to increase their spending at the restaurant. The want to know:
- What would be the benefit of additional menu items?
- Can any items be removed from the menu?
- Are there preferred times of day for menu items?
- Are there preferred combinations of menu items?
MenuOpt™ is a flexible, intelligent way for a food service operator to determine the optimal selection of menu items, either within a section of a menu or across an entire menu.
MenuOpt™ goes beyond the focus on reach that traditional TURF analysis can provide - it can also identify how to build a menu that will maximize:
- Share of purchase preference
- Total dollar sales
- Total menu appeal
- Ability of menu items to satisfy different needs, occasions, or diners
If you are looking for a better way to optimize your menu, call us about MenuOpt™.