Food service operations of all types - whether fast-food, casual dining, or fine dining - want to offer customers menu choices that will not only attract customers but also encourage them to increase their spending at the restaurant. The want to know:

• What would be the benefit of additional menu items?
• Can any items be removed from the menu?
• Are there preferred times of day for menu items?
• Are there preferred combinations of menu items?

MenuOpt™ is a flexible, intelligent way for a food service operator to determine the optimal selection of menu items, either within a section of a menu or across an entire menu.

MenuOpt™ goes beyond the focus on reach that traditional TURF analysis can provide - it can also identify how to build a menu that will maximize:

• Share of purchase preference
• Total dollar sales
• Total menu appeal
• Ability of menu items to satisfy different needs, occasions, or diners

If you are looking for a better way to optimize your menu, call us about MenuOpt™.