Mobile Moment of Truth™ (MMT™) is the first solution to take full advantage of the potential of cell phone/smartphone technology for market research. It’s easy and consumer-friendly and – importantly - it means that we can finally capture consumer thought right at the moment of truth:

• At the shelf, looking at products
• In the line at the store or QuickServe Restaurant
• At home, searching the pantry and deciding what to cook for dinner
• At a hotel or restaurant right after checking in or having dinner
• At the bank after completing a teller transaction

MMT™ allows you to do things such as:

• Reveal consumers' decision making process at the shelf or in a restaurant
• Obtain consumers' feelings about using a product or service - while it is happening
• Collect usage diary data
• Gather ethnography or in-store audit data – pictures taken with cell phone cameras can be uploaded as part of the survey
• Gather Mystery Shopping data anonymously – it looks like respondents are simply talking on the phone
• Collect Customer Experience ratings right at the moment of truth