Marketers today have more data than they know what to do with. Terabytes of it. Petabytes. We truly are living in an age of BIG DATA.
Unfortunately, BIG DATA does not often equal BIG INSIGHT.
Instead, it often just means DROWNING IN DATA. Most of the data collected just sits there because analysts lack the tools necessary to uncover the sorts of non-obvious but revealing relationships that would be relevant to marketers’ business questions.
And so most companies remain stuck in a vicious cycle – collect data, under-analyze it, fail to uncover real insight, collect more data, …, repeat!
MAi offers a different approach. We provide our clients with a full suite of cutting-edge analytics for data mining – from Bump Hunting, to Random Forests, to Bayesian Networks.
Instead of throwing good money after bad on yet another data collection exercise, why not take another look at the data you already have– chances are it contains any number of hidden insights that can help grow your business! Our data mining techniques will help you to…
· Understand how to better classify consumers and refine your targeting programs
· Minimize customer churn and/or focus on your most profitable customers
· Optimize portfolio & product management through shopper basket analyses
· Discover hidden drivers of consumer preference and choice
In addition, MAi’s data mining techniques can help you optimize your future data collection efforts by identifying variables that need to be collected/tracked over time and which ones are just wasting precious space in your questionnaires.
Contact MAi today and let us help you understand what your un-mined data can do for your business.