Looking to determine the effectiveness or pulling power of your package? PackageWise™ Monadic Package Tests provide deeper dives for testing alternative structures, graphics or communication. 

PackageWise™ can answer question such as:

• How appealing is my package? Will that translate into purchasing power?
• Which parts of my package are working best?  Do any parts need improvement?
• Is my package clearly communicating its intended messages?  Does it fit with my brand's image and equities?
• Does my package stand out from the competition?  Will it be noticed?

How does it work?

• Monadic Study Design. Respondents evaluate a single, fully developed package or prototype in a competitive shelf context.
• Interactive Technology. Allows respondents to indicate actual package elements they find most (and least) interesting and motivating. It also allows us to learn what they see first or second. 
• Customized Questionnaire / Sample. Full-length questionnaire including complete diagnostics and open-ends.
• Flexible in Fielding. Can be conducted online for maximum efficiency and cost effectiveness in central location facilities if package prototypes or physical handling is required.