Consumers may not be good package designers, but they’re great at telling us what works.

We just have to give them the right way to do that—and generations of market researchers can tell you that’s easier said than done.

You can’t just have consumers rate names, visuals, sizes, bursts, fonts, and so on, in isolation—that ignores the synergy of a great package. But you also can’t ask them to rate all possible complete package designs—there may be thousands of them.

PackPerfect™ puts the pieces of the puzzle together and determines which package elements will work best together for the final design.

MAi Research's choice-based design evaluates a range of options for different package variables such as:

• Brand names or logo treatments
• Communication points
• Pack size
• Graphics
• Package shape

MAi Research's new technique gives you the best of both worlds: we preserve the synergy that is so important to overall package appeal, while still allowing dozens of variables to be tested and optimized in the context of all the others.