New product development demands quick and cost effective ways of assessing new ideas.

QuickScreen™ enables MAi Research's clients to screen – quickly, inexpensively and monadically – new concept ideas among a national, general-population sample, anytime.

AND, it provides a realistic assessment of sales potential.

How does it work?

• A standard Quickscreen™ study tests a minimum of four concepts; each is evaluated by 300 respondents. You can elect to increase your sample size if desired.
• Since testing is done monadically, concepts can be from the same category or from different categories.
• QuickScreen™ clients receive a one-page summary of results, including a Year 1 sales volume estimate and comparisons to norms, for each concept tested.
• The report is typically available within 2 weeks of questionnaire approval. Volume forecasts are available a week later.