QuickScreen™ - Monadic Concept Testing
New product development demands quick and cost effective ways of assessing new ideas.
QuickScreen™ enables MAi Research's clients to screen – quickly, inexpensively and monadically – new concept ideas among a national, general-population sample, anytime.
AND, it provides a realistic assessment of sales potential.
How does it work?
- A standard Quickscreen™ study tests a minimum of four concepts; each is evaluated by 300 respondents. You can elect to increase your sample size if desired.
- Since testing is done monadically, concepts can be from the same category or from different categories.
- QuickScreen™ clients receive a one-page summary of results, including a Year 1 sales volume estimate and comparisons to norms, for each concept tested.
The report is typically available within 2 weeks of questionnaire approval. Volume forecasts are available a week later.