Have you ever been frustrated in product or package testing with ‘Just About Right’ measures? Ever notice how little specific guidance they actually give you?

That’s why we developed Sensation™.

MAi Research's Sensation™ gives marketers and R&D a direct way to assess the impact of formulation or design changes on purchase intent.

Sensation™ Sensory Optimization uses sophisticated neural network modeling to link a full range of individual sensory characteristics of a client’s product or package to overall Repeat Purchase Potential.

• It is especially valuable in capturing interactions between sensory characteristics and purchase intent, and non-linear relationships.

Sensation™ results come with an easy-to-use Excel-based simulator which allows MAi Research analysts and clients to:

• Identify which sensory dimensions are most impactful on purchase intent.
• Vary the level of each sensory characteristic, individually or in combination, and view the impact on purchase potential.
• Read the impact of each new combination of sensory attribute changes on purchase potential.

Sensation™ can be added easily to any product or package test. Let Sensation™ save you time and money by revealing the most efficient ways to improve your product.