Mobile phones are changing the way people interact with the Web and their world. Researchers must tap into this increasingly mobile communication future, and MAi’s Mobile Moment of Truth™ is the way to do that. MMT™ has unprecedented capabilities to collect data in crucial moments of product purchase and usage, because:

• It’s easy and convenient; people carry their mobile devices
  everywhere
• It marries stated attitudes with actual behavior
• It offers in-the-moment responses
• It lets us capture and understand environmental influences

How MMT™ Is Different

MAi’s MMT™ offers a full array of solutions to answer your research questions:

Cool, Fun Surveys: Apps offer brief and fun surveys for respondents and are currently a great way to target hard to reach groups – like those under 25, minorities, or affluent consumers.

Interactive Voice Response: IVR is simple. Pre-recruited respondents just enter the numbers that correspond to their answers. And since any phone can do it, you can reach the broadest population.

Talk/Text Qualitative: Using any mobile phone, recruited respondents answer questions by speaking or texting their answers. Perfect for diaries and mystery shopping data!

The Internet Connection: WAP surveys are just like online but formatted for the smaller screen of any Internet connected phone (not just Smartphones). These surveys allow for more complex questionnaires with longer answer lists and attribute grids.

MMT™ Addresses a Variety of Research Needs, Such As:

- Responses to surveys on printed receipts
- Mystery shopping
- Collect in-the-moment data at the shelf or when products are used
- A convenient way to collect diary data
- Retail shelf, pantry or refrigerator audits, including uploaded pictures
- Camera/video phone ethnography
- Product prep or usage documentation
 

The MAi Advantage

     MAi is a full service research firm, with 30 years of unrivalled experience in Shopper Insights and the full gamut of quantitative analysis. We’re not just a tech start-up with a cool toy and little research knowledge. Plus our industry-leading array of different mobile solutions allows us to recommend an approach perfectly tailored to your research needs.

Tap into the consumer connection and answer your marketing questions with

For more details or to schedule an in-depth presentation
about MAi's Mobile Moment of Truth™, please contact
   Bruce McCleary at (800) 513-4247 ext. 1130 or
via email at BruceM@MAiResearch.com