Looking for an effective way to evaluate the appeal of your new packaging, product or shelf set? MAi’s Shopper™ research approach is a powerful, cost efficient way to assess it.

Shopper™ provides the ability to:

• Conduct mock shopping trips to measure purchasing behavior in a competitive context
• Assess shelf ‘pop’, impact and findability
• Understand what shoppers notice first or second
• Evaluate packages on key measures such as quality, value, ease of finding information, fit with brand, etc.
• Determine how the package affects brand or packaging attributes vs. competition

How does it work?

Shopper™ Shelf Testing is done on the internet or on 50” HD monitors at central locations using package photographs on mock shelves. It can include pricing to assess purchase interest among the competitive set and the effectiveness of deal pricing or regional pricing variations. Respondents virtually “shop the shelf” and closely examine and decide what they want to buy. In combination with MAi’s Sensation™ for Packaging (for predictive sensory optimization) Concept or Product testing, or VMS™ volumetric forecasting, Shopper™ Shelf Testing provides a very detailed analysis of how your product is likely to perform in-market.