ShopWise® Virtual Reality Store Testing

Are you looking to evaluate the shelf or store impact of your shelf sets, merchandising, packaging, new products, or pricing before you implement them?

Confidentially and cost effectively?

ShopWise® combines sophisticated computer driven 3D Virtual Reality store simulation technology with world class research expertise.  It provides an unprecedented understanding of in-store behavior - without the cost or trouble of implementing them in market to test them.

ShopWise® offers two effective methods: Central Location Testing in malls and Online Testing

ShopWise® Central Location Testing:

  • 50” HD plasma screen fills a respondent’s field of vision and creates an immersive environment that feels like an actual store.
  • Highly realistic interface allows respondents to intuitively navigate the store and interact with products.
  • Optional eye-tracking integration reveals what respondents are looking at on the packaging or shelf.
     

ShopWise® Online Testing:

  • Lets respondents navigate a virtual store from their home, using their own computer
  • Allows for broad access to a cross-section of the US population and providing a Census-balanced response and projectable sample.
  • Adaptable for international testing
  • More cost effective than central location testing
     

Let ShopWise® show you how strong your shelf or store impact will be, before you invest in the change.