MAi's leadership team has an average of 25 years experience. Our industry expertise ranges from CPG to Financial Services, Health Care to Retail, and more. Our staff stays current on the issues and trends relevant to contemporary business, whether consumer-focused or B2B.

MAi was founded nearly 30 years ago and has enjoyed a steady pattern of sustained growth - and we don't intend to slow down. Our team has completed over 2,300 studies in over 35 countries over the last 10 years alone! Our commitment to finding the right answers has driven us to expand our capabilities as the market has changed. We have always stayed ahead of the curve and our long list of clients testifies to our success.

Richard Serrins, President

Firm President Richard Serrins has worn multiple hats since he joined MAi Research in 1986, including Partner and Managing Director. Rich's experience has focused on research design and analysis, as well as segmentation and tracking, advertising copy testing, and new product development.

Kelly Weber, Partner

Kelly Weber has 20 years of expertise in market research and marketing strategy to share with her MAi Research clients.

Kelly has a strong background in retail research, CPG, and durable-goods categories, working with such clients as Kmart, Lowe's, Rubbermaid, Revlon, Owens Corning, Campbell Soup, Kraft/Nabisco, SentrySafe, Turner, Nestle, and Bank of America. She provides expertise with complex strategic design, large-scale tracking and segmentation studies, and all stages of concept and product/sensory testing.

Paula Nyfield, Partner

Paula Nyfield has over 25 years of research experience encompassing all sides of the business: supplier, agency and manufacturer. Since 1989, Paula has used her broad research background for the benefit of MAi Research clients, particularly in CPG and retail.

Key business issues Paula focuses on include gaining a greater understanding of the shopper at the "moment of truth" as well as more preliminary research to identify and develop strong ideas, optimize concept/product elements and manage her clients' businesses more effectively. Paula has conducted client projects in over 25 countries.

Rob Pascale, VP of Advanced Analytics

Rob Pascale joined MAi Research in early 2006 to enhance the overall quality of services provided to MAi Research clients but has been consulting with the firm since 1996. With his hire, Rob is positioned to provide MAi Research clients with more strategic insight to research through the integration of survey research and consumer behavior with regard to economics, database analytics, and various market simulators that lead to smarter business solutions.