Trustbuilder™
Trust is at the core of all strong, enduring relationships, both personal and professional. So it's perhaps surprising, and certainly disconcerting, that trust, or the lack thereof, is one of the biggest issues in business today. In a 2009 Harvard Business Review survey revealed a dramatic loss of trust in institutions since early 2008:
- 76% had less trust in senior management at U.S. corporations
- 43% had less trust in consultants
- 21% had less trust in their suppliers
- Almost no one said they had more trust than they had a year ago
Building and maintaining Customer Loyalty is virtually impossible without relationships built on mutual trust. In the research we have conducted in recent years we have found consistently that -
- Emotional factors drive loyalty much more so than rational factors
- Trusted relationships create emotional bonds
- Trusted relationships are formed by delivering on promises, doing what's best for the client, and transparency at every level
MAi developed TrustBuilder™ specifically so our clients would have a proven approach for understanding and building trust with their critical stakeholder groups. TrustBuilder™ is grounded in academic and applied research and reflects the latest thinking on the behavioral and emotional dimensions of trust.
MAi’s TrustBuilder will enable you to:
- Measure current levels of Trust across customer segments as well as within major Key Accounts
- Determine the degree to which Trust impacts Customer Loyalty behaviors
- Diagnose what needs to be done to increase Trust
- Develop and implement strategies and tactics to foster Trust
