Since 1982 MAi Research, originally Marketing Analysts incorporated, has been delivering accurate, actionable research to some of the most successful companies in the world. We help our clients promote their brands and understand their customers using proven research methodologies, innovative analytic techniques, and the insight of our experience.
Our commitment to excellence has led us to develop new methodologies, new questionnaire designs, new analytical techniques, and new research applications. We invest in development so we can better serve our clients and ensure their success in marketing and developing their products.
Our clients trust our experience to inform key business decisions such as:
- Learning which opportunities are worth investing in
- Developing and identifying winning concepts
- Optimizing and evaluating products and product elements
- Sharpening shopper insights
Over the past several years, the MAi Research advanced analytics team has been enhancing their techniques to forge their own identity as Pathfinder Analytics.
MAi Research and Pathfinder Analytics combined represent an improved focus on true custom research design enhanced by proprietary advanced analytics capabilities, with a focus on driving business results.
True Custom Research
We typically begin a project by having an in-depth discussion with your team to make sure that we fully understand what you need to know – and then propose a research solution that will give you the answers you need, when you need them, without breaking your budget.
A senior MAi Research executive will work with you through every phase of a study, from questionnaire design through final presentation, providing you and your team with a clear direction and a specific plan of action.
MAi Research recognizes that each study, whether large or small, is unique. Our clients benefit from our custom approach and our full range of resources on each and every study. We deliver:
Not all business problems can be solved with standard methods and solutions. Our experienced researchers are fully-versed in a broad range of research methodologies and know when it’s necessary o develop new approaches to best fit specific business objectives.
While some research projects might appear so simple you could do them in your sleep, complex problems require an integration of technology, advanced analytics, and skilled know-how.
MAi Research exceeds expectations on all levels by providing the right people managing the right technology, working with you as a team to address your unique needs.
How many major research projects end up in unknown file cabinets because they lacked actionability? The answer should be none.
Our researchers have the wisdom to translate research findings into recommendations that truly help your business grow.
Advanced Analytics with Purpose
Pathfinder Analytics provides an approach to finding “the why” inherent in marketing questions by harnessing the latest in machine learning, pattern recognition, and natural language processing coupled with a unique skillset in applying and interpreting results according to business needs. Specifically, Pathfinder's focus is on four critical components:
Discovering the thoughts, feelings, and motivations that define the connections and associations people have with categories and brands – or even a specific stimulus such as a concept, communication, or a product
Finding what actually drives brand predisposition, choice in the moment of truth, and ongoing loyalty by integrating the rational, emotional, and personal closeness dimensions
Identifying precise and actionable definitions of the most important brand targets that can be influenced by messaging and media
Building simulators to explore what-if scenarios across branding, packaging, and pricing alternatives prior to high-risk in-store testing
Over the past 30 years, MAi Research has conducted research with a wide variety of Fortune 500 clients across many categories, including:
- Consumer Packaged Goods
- Financial Services
We also have extensive experience with international research in developed and emerging markets across the globe:
- Latin America including Mexico and Brazil
- Eastern and Western Europe
Although our central headquarters is in Charleston, South Carolina, our staff is spread throughout the United States to ensure we have the best talent available to us.
2000 Sam Rittenberg Blvd
Charleston, SC 29407