Author: MAi Research

Blood in the Water

May 6, 2022

“Our revenue growth has slowed considerably as our results and forecast below show,” Netflix writes in their Q1 Letter to Shareholders. Netflix lists FOUR reasons explaining the decreased growth: broadband viewing competition, households sharing passwords, increase in streaming competition, and geopolitical factors (i.e., Russia and COVID-19). Despite the significant losses in subscribers and huge downturn Read more

Top Five Grocery Trends for Summer 2022

April 27, 2022

As the temperature rises and COVID-19 restrictions continue to go the wayside, how are you preparing for Summer of 2022? Barbecues will be booming, pool parties prospering, and cookouts commencing. Shopping lists will be switching to beers and burgers, while roast and red wines will hibernate until the first sign of crisp cool air returns. Read more

Prices on everything are climbing.  What do businesses need to know now, and how do they flex to meet changing consumer priorities?

April 8, 2022

The Problem: Manufacturing costs across the board have been increasing as global commodity prices and the cost of labor increase.  Combined with supply chain issues, manufacturers’ profit margins are becoming strangled.  This has created the perfect storm for manufacturers who are already facing labor shortages and geo-political turmoil, negatively impacting post COVID recovery plans.  What Read more

Qualitative Data is a Quantitative Goldmine: Why Keep Cable?

January 21, 2022

The last time we delved into the streaming services marketplace we were exploring consumer sentiment towards the Marvel and Star Wars franchises. This time we’re going to focus on a group of people that may not be getting enough attention: consumers who subscribe to both a streaming service and a cable or satellite provider. Think Read more

Happy New Year 2022

December 30, 2021

To all our colleagues, partners, and loyal clients who entrust us with their most difficult business questions; thank you for a healthy and successful year.  Looking forward to a happy and healthy 2022 together. Peace and happiness to you and your Families.    

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

December 27, 2021

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall Read more

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?

December 1, 2021

The evolution of the Insights industry has accelerated and continues to accelerate.  New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space.  Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor Read more

Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science

November 11, 2021

In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a Read more

Qualitative Data is a Quantitative Goldmine: Our Technique Applied to the Highly Competitive Video Streaming Services Marketplace

October 25, 2021

The Problem: Quantitative market research requires the development and fielding of a survey that contains closed ended questions developed by the researchers designing the survey.  To assist researchers in the analysis, they frequently include opened questions to solicit comments from respondents designed to help in the interpretation and analysis of the closed ended questions in Read more

The Trouble With Twitter: Does It Really Work?

July 13, 2021

Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less.  In 2017 Twitter opted to let people express themselves with as many as 280 characters.  Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get Read more

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