Author: MAi Research

The Trouble With Twitter: Does It Really Work?

July 13, 2021

Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less.  In 2017 Twitter opted to let people express themselves with as many as 280 characters.  Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get Read more

Retail’s Next Steps; Getting Ready for the New Normal (Part 2 of 2)

May 5, 2021

In last week’s article, we reviewed some of the ways that Tractor Supply Company used both situational advantages and corporate nimbleness to move through the pandemic with positive momentum.  Obviously, TSC had some tailwinds that other retailers did not have as the pandemic’s effects were felt.  What are the equivalent changes we anticipate as consumer Read more

Retail’s Next Steps: Getting Ready for the New Normal (Part 1 of 2)

April 28, 2021

If you follow the market, you read about the death of retail nearly every day. We are told that retail is in a constant decline, that consumers are buying everything online, and wise investors and nostalgic shoppers alike should say goodbye to these once-beloved institutions.  The pandemic has hastened trends that are impacting retailers across Read more

Brands Taking a Social Stand: The Risks and Rewards

April 15, 2021

There is no doubt that consumers like to feel connected to the brands they are buying. According to a Sproutsocial survey fielded in August 2019, 70% of consumers want brands to connect with them. All well and good, but what do we want our brands to say? Brands are building connections through social contact. Companies have Read more

Reading Minds with Pathfinder Text Science

March 4, 2021

We recently presented at the Quirk’s Conference and wanted to share what we presented. In this case study, we applied a combination of our Pathfinder Text Science and Driver Pathways approaches to learn how people think and feel about an innovative new device: a brain-machine interface product meant for the general public to use for Read more

Super Bowl LV is this Sunday: What’s Your Team Doing this Year?

February 4, 2021

  This coming Sunday at 6:30PM ET, the Super Bowl with the lowest attendance ever will take place. The official attendance for Super Bowl LV will be 25,000 fans, along with 30,000 dimensional cutouts, according to NFL Network’s Tom Pelissero.  Raymond James Stadium in Tampa Bay, hosting its third Super Bowl on Sunday, would normally seat 65,890 fans. Super Bowl Sunday also represents Read more

When BlackBerry Ruled The World

November 19, 2020

Imagine, for a moment, that you are fortunate enough to have a truly dedicated customer base. A base that’s so loyal they’ll never stray from your product and will always come back whenever you have an update or new release.  This is a dream many businesses have, but few achieve.  The downside is that this Read more

Brands Taking a Social Stand: Risks and Benefits

October 22, 2020

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands Read more

Interested in a better alternative to Qualitative Research?

June 2, 2020

While qualitative research can explore topics of interest in depth as well as be a springboard for developing ideas, there are significant disadvantages…the findings are not necessarily projectable to a broader audience, it is expensive, labor intensive, and slow. Further, the group dynamic encompasses a lack of anonymity, which can inhibit respondents from revealing sensitive Read more

Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

May 13, 2020

As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes Read more