Author: blog-writer

Brands Taking a Social Stand: Risks and Benefits

October 23, 2020

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands are Read more

The ‘Silver Lining’ That COVID-19 Presents

October 6, 2020

If you say 2020 is a tough year, that will be an understatement. It seems as if it is a period to experience one crisis after another, and everyone is suffering physical, mental, and emotional exhaustion. Additionally, if you are still watching the news, you may be imagining that each day is turning out worse Read more

Are You Traveling Differently? How this Affects the Industry and You

September 23, 2020

Of all the things upended since March of this year, travel, both personal and business, is among the most disrupted. Some people are choosing not to travel until the pandemic is over, others are cautiously venturing out, but taking different trips in different ways. This has resulted in a shift in travel habits for both Read more

How Much Product Choice is Too Much, Or Too Little?

August 27, 2020

The rule of thumb in business and marketing is the more choice you give your customers, the better.¬† Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more choice you offer consumers, the more complex and confusing their decision-making Read more

Millennials are not Monolithic: Dispelling the Millennial Myth

March 9, 2020

What do you think when you hear the term millennials? Maybe you are a millennial yourself. If so, you know that not everything they say is true about all Millennials – or even most. Today, we are going to debunk some of the common myths about the millennial generation, starting with the myth that it Read more