Author: Martin Webster

SENTIMENT ESSENTIALS PART 2: Breaking It Down

November 28, 2022

Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Step 2 is breaking down the sentiment parts Rob Pascale, President and Chief Analytics Officer at MAi Read more

Sentiment Essentials Part 1: Getting the Stories

November 9, 2022

Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Rob Pascale, President and Chief Analytics Officer at MAi Research, and James Cameron, Director of Creative Insights Read more

Consumer Acceptance of Hemp-Infused Products

October 5, 2022

Pathfinder Analytics Case Study KEY INSIGHTS: Consumers are mostly positive about hemp as an ingredient for personal care products. Hemp’s close association with marijuana/cannabis is viewed neutrally (few strong positive or negative reactions), though the cannabinoid THC tends to be polarizing. Top Benefits: healthy, natural, and possessing healing/soothing properties Top Barriers: bad-smelling, irritates sensitive skin Read more