Love ‘em or Hate ‘em: Brand Polarization
June 30, 2022
Batman or Spiderman? Wonder Woman or Captain Marvel? These are age old questions that friends and comic book lovers will passionately debate for years to come. If you don’t have people arguing about your show or your brand, it’s likely it won’t be one that is remembered. When Game of Thrones was airing on HBO Read more
Gas Price Increase Hits you in More Places than the Pump
June 23, 2022
Gas prices are at an all-time high and it seems as though they will continue soaring as the summer is upon us. The national average has finally made its way above $5.00. The price of gas doesn’t solely depend on cost per barrel of crude oil, but at $119 a barrel it’s certainly not helping. Read more
Is Any Publicity Good Publicity?
June 8, 2022
“There is only one thing in the world worse than being talked about, and that is not being talked about..” – Oscar Wilde There’s no such thing as bad publicity, right? Well, maybe. Publicity used to be hard to come by before the internet. Now, everyone can have an opinion on your product and share Read more
Are You Ignoring Your Customers?
May 31, 2022
Imagine a pre-pandemic corporate office: cubicles, glass-walled offices, maskless people busy being busy. Now imagine that there’s a phone ringing somewhere in that office, non-stop, all day, every day. But no one ever answers it. It just keeps ringing plaintively, endlessly. Impossible, you say? No company would ever ignore an endlessly ringing phone? Don’t be Read more
Dangers of Complacency
May 18, 2022
As we get older, we tend to get attached to our comfortable routine. We find a way to do things that works for us. For example, my mother makes a great chicken cutlet. Matter of fact, she taught me how to make chicken cutlets. But, I use fresh parsley now and make my own breadcrumbs, Read more
