What Final Twist Does Game of Thrones Have In Store?
April 11, 2019
A Social Media Analysis of Fan Expectations (Note: This article may — or may not — contain spoilers for the final season of HBO’s Game of Thrones.) With the final season of HBO’s Game of Thrones upon us, fan speculation has reached a fever pitch. How will this epic tale, 8 years in the telling, Read more
“Bottoms-Up,” Amazon, and Google: Eyes Wide Open
March 14, 2019
Steve Jobs once famously said: “People don’t know what they want until you show it to them.” These words have been quoted and re-quoted thousands of times, often framed as a visionary pronouncement from an idealistic genius. And yet, apart from the perhaps self-deceptive conclusions that many entrepreneurs have drawn from them, they contain an Read more
Emotion Marketing: Using Emotion to Carry Your Message
February 28, 2019
The last time you went car shopping, did you notice something interesting about the front of all the cars you saw? How some cars looked like they had friendly faces, with upward curving grilles and wide headlights to make them look like they were smiling at you? Or how other cars have a glaring headlight and angry Read more
Drinking with Feeling: How Emotions Impact Spirits Consumption
February 12, 2019
MAi Research recently conducted exploratory research to better understand the Millennial consumer’s shifting consumption patterns in the alcoholic beverage category — particularly the emotional aspect of the drinking occasion and how it affects beverage selection.
Introducing Pathfinder
January 25, 2019
Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.
