Blog Articles

Drinking with Feeling: How Emotions Impact Spirits Consumption

February 12, 2019

MAi Research recently conducted exploratory research to better understand the Millennial consumer’s shifting consumption patterns in the alcoholic beverage category — particularly the emotional aspect of the drinking occasion and how it affects beverage selection...Read more

Introducing Pathfinder

January 25, 2019

Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why. ..Read more