Drinking with Feeling: How Emotions Impact Spirits Consumption
February 12, 2019
MAi Research recently conducted exploratory research to better understand the Millennial consumer’s shifting consumption patterns in the alcoholic beverage category — particularly the emotional aspect of the drinking occasion and how it affects beverage selection.
Introducing Pathfinder
January 25, 2019
Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.
