A Shared Reaction: The Universal Response to Coronavirus
April 17, 2020
You may be familiar with the “Choose Your Quarantine House” meme that’s been making the social media rounds recently; the premise is to create different “Big Brother” type houses filled with diverse personalities that may clash with each other when forced to live under lockdown. From sports figures to philosophers, entertainers to politicians, variations create Read more
Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic
April 9, 2020
As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as Read more
Consumers Foresee a More Cautious Future
April 1, 2020
Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate Read more
Challenges and Implications during the COVID-19 Outbreak
March 27, 2020
Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. Observation: These changing behaviors are bringing not just new consumers to the table, but new segments. Significant numbers of consumers – across ages, genders, Read more
Millennials are not Monolithic: Dispelling the Millennial Myth
March 9, 2020
What do you think when you hear the term millennials? Maybe you are a millennial yourself. If so, you know that not everything they say is true about all Millennials – or even most. Today, we are going to debunk some of the common myths about the millennial generation, starting with the myth that it Read more
The Goldilocks Principle: Finding the ‘Just Right’ Spot
February 20, 2020
Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like Read more
A Brand Apart: How Brands Can Stand Out from the Competition
February 5, 2020
Rising above and standing apart are critically important in today’s increasingly crowded market. Going with the flow and being part of the crowd are recipes for a failing brand. But how, specifically, can a brand set itself apart? Be Different We often associate products with a particular feeling or attitude. Mattresses = comfort. Roses = Read more
Adapting and Coping with Cultural Change
January 15, 2020
COPING WITH CULTURAL CHANGE It’s said that death and taxes are life’s only certainties, but we’d like to add shifting cultural attitudes to that list — after all, the things people embrace or reject change over time, often in unexpected ways. And even the most successful businesses need to be able to cope with these Read more
Why Some Stores Thrive In a Tough Retail Environment
December 19, 2019
The holidays and retail shopping go together like hot chocolate and marshmallows. But recent trends have not been kind to retailers. We read about the impending death of retail channels nearly every day. We’re told that brick and mortars retail is in a steep decline, that consumers are buying everything online, and that Read more
Super Powering Your Business: Lessons from Superheroes
December 4, 2019
Super Powering Your Business: Lessons from Superheroes Teleportation, X-Ray vision, time travel, telepathy, regeneration—let’s face it, superheroes are cool. They can do things we only wish that we could. It’s a fun, escapist adventure to see life through their eyes. But even superheroes have their weaknesses, which just makes them that much more endearing. While Read more
