Blog Articles

MAi September Monthly Recap

October 3, 2022

September went by in a flash and Q4 is upon us! Here is a recap of our weekly blogs this month and what MAi has been up to! Fall Returns with Student Loan Reimbursement This coming month, people will be starting to apply for student loan reimbursement. A lot of people will be getting relief Read more

5 Industries Prioritizing Inclusivity and 1 You May Never Have Guessed!

September 29, 2022

Diversity, Equity, and Inclusivity (DEI) are more than just HR programs within a company. DEI are standard practices that are integrated throughout all business practices. Some businesses in certain industries are taking this very seriously and have made efforts to improve their business for all their patrons. Fashion Industry A great example of a company Read more

Inclusivity: Beyond Gen Pop

September 27, 2022

The world is begging to adapt – to become more inclusive. How is our industry, and MAi Research, helping drive this in the right direction? What does DEI mean? The purpose of inclusivity isn’t just to check a box. Diversity isn’t just to fill a quota. Equity isn’t just to make everyone happy. Diversity, Equity, Read more

Are You Choosing the Right Partner for your Product Testing?

September 19, 2022

When a company undertakes a product test, there is a large upfront investment on their part to produce enough test product and get the product safely to their supplier. The return on this investment should be plentiful in accurate and actionable insights. Many research firms claim they conduct product testing, but buyer beware. If every Read more

Harvesting Better Insights by Mining Your Existing Data

September 13, 2022

Data are constantly being collected, whether it be concept or product tests, sales data, tracking data, review data, etc. Focusing on each data set individually drives decision-making for product and service marketing. Now, where does all those data go once a study is finished? It’s likely going to sit on a computer somewhere. In fact, Read more

Big Changes in Fall as Student Loans are Reimbursed

September 6, 2022

              Fall Returns with Student Loan Reimbursement on the Horizon In my household Fall hits like a natural disaster. September 1st comes, and my wife has pumpkins on the porch, pumpkin beer in the fridge, and pumpkin pie in the oven. Fall brings the return of football season and Read more

Employee Spotlight: Paul Egli

August 31, 2022

Paul Egli, Vice President of Pathfinder Analytics. Paul Egli has been paving the way in data analytics for almost three decades. He is a wealth of knowledge in this field not only for his clients but also his coworkers. He is always calm, cool, and collected, whether it be at work or halfway through a Read more

Psychology of a Reviewer

August 16, 2022

Are you a Reviewer? It takes a certain kind of person to sit down and write a review on a product without being paid. Most people (99.9% of consumers) read reviews before purchasing a product, but fewer people will take the time to sit down and write the product review themselves. Now, obviously I’m not Read more

Employee Spotlight: Paula Nyfield

August 9, 2022

Paula Nyfield, Executive Vice President strategically guiding clients from data to action, has long been a pillar at MAi Research. Paula works hard and plays hard, has high expectations but provides motivation. She spends time everyday bettering herself and the company. This month we’d like to share a brief interview with Paula that demonstrates why Read more

Our Industry is Awesome, but Challenges lie Ahead

August 2, 2022

Some notes and observations from last week’s Quirk’s NYC Conference Last week’s Quirk’s Conference serves as a reminder that we’re in a vibrant and ever-evolving industry that combines new techniques and technology with time-tested techniques, some of which have been around as long as our profession has been in existence. I was also reminded how Read more