Are You Traveling Differently? How this Affects the Industry and You
September 23, 2020
Of all the things upended since March of this year, travel, both personal and business, is among the most disrupted. Some people are choosing not to travel until the pandemic is over, others are cautiously venturing out, but taking different trips in different ways. This has resulted in a shift in travel habits for both Read more
How Much Product Choice is Too Much, Or Too Little?
August 27, 2020
The rule of thumb in business and marketing is the more choice you give your customers, the better. Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more choice you offer consumers, the more complex and confusing their decision-making Read more
Interested in a better alternative to Qualitative Research?
June 2, 2020
While qualitative research can explore topics of interest in depth as well as be a springboard for developing ideas, there are significant disadvantages…the findings are not necessarily projectable to a broader audience, it is expensive, labor intensive, and slow. Further, the group dynamic encompasses a lack of anonymity, which can inhibit respondents from revealing sensitive Read more
Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore
May 13, 2020
As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes Read more
From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening
May 1, 2020
For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think Read more
Cracks in the Ice: What Consumers Think about Reopening America
April 22, 2020
Since early March, MAi Research has been conducting a tracking study to understand people’s reactions to the coronavirus outbreak, delivering insights to clients and businesses. We’ve been delving deep into the emotional side of this crisis, and with recent increasing pressure to “reopen America” we decided to shift our research toward understanding attitudes and emotions Read more
A Shared Reaction: The Universal Response to Coronavirus
April 17, 2020
You may be familiar with the “Choose Your Quarantine House” meme that’s been making the social media rounds recently; the premise is to create different “Big Brother” type houses filled with diverse personalities that may clash with each other when forced to live under lockdown. From sports figures to philosophers, entertainers to politicians, variations create Read more
Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic
April 9, 2020
As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as Read more
Consumers Foresee a More Cautious Future
April 1, 2020
Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate Read more
Challenges and Implications during the COVID-19 Outbreak
March 27, 2020
Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. Observation: These changing behaviors are bringing not just new consumers to the table, but new segments. Significant numbers of consumers – across ages, genders, Read more
