Category: COVID-19

The ‘Silver Lining’ That COVID-19 Presents

October 6, 2020

If you say 2020 is a tough year, that will be an understatement. It seems as if it is a period to experience one crisis after another, and everyone is suffering physical, mental, and emotional exhaustion. Additionally, if you are still watching the news, you may be imagining that each day is turning out worse Read more

Are You Traveling Differently? How this Affects the Industry and You

September 23, 2020

Of all the things upended since March of this year, travel, both personal and business, is among the most disrupted. Some people are choosing not to travel until the pandemic is over, others are cautiously venturing out, but taking different trips in different ways. This has resulted in a shift in travel habits for both Read more

Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

May 13, 2020

As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes Read more

From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening

May 1, 2020

For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think Read more

Cracks in the Ice: What Consumers Think about Reopening America

April 22, 2020

Since early March, MAi Research has been conducting a tracking study to understand people’s reactions to the coronavirus outbreak, delivering insights to clients and businesses.  We’ve been delving deep into the emotional side of this crisis, and with recent increasing pressure to “reopen America” we decided to shift our research toward understanding attitudes and emotions Read more

A Shared Reaction: The Universal Response to Coronavirus

April 17, 2020

You may be familiar with the “Choose Your Quarantine House” meme that’s been making the social media rounds recently; the premise is to create different “Big Brother” type houses filled with diverse personalities that may clash with each other when forced to live under lockdown.  From sports figures to philosophers, entertainers to politicians, variations create Read more

Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

April 9, 2020

As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as Read more

Consumers Foresee a More Cautious Future

April 1, 2020

Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate Read more