Category: Parley for the Oceans

A Brand Apart: How Brands Can Stand Out from the Competition

February 5, 2020

Rising above and standing apart are critically important in today’s increasingly crowded market. Going with the flow and being part of the crowd are recipes for a failing brand. But how, specifically, can a brand set itself apart? Be Different We often associate products with a particular feeling or attitude. Mattresses = comfort. Roses = Read more