Category: Pathfinder Text Analytics

Prices on everything are climbing.  What do businesses need to know now, and how do they flex to meet changing consumer priorities?

April 8, 2022

The Problem: Manufacturing costs across the board have been increasing as global commodity prices and the cost of labor increase.  Combined with supply chain issues, manufacturers’ profit margins are becoming strangled.  This has created the perfect storm for manufacturers who are already facing labor shortages and geo-political turmoil, negatively impacting post COVID recovery plans.  What Read more

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

December 27, 2021

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall Read more

Qualitative Data is a Quantitative Goldmine: Our Technique Applied to the Highly Competitive Video Streaming Services Marketplace

October 25, 2021

The Problem: Quantitative market research requires the development and fielding of a survey that contains closed ended questions developed by the researchers designing the survey.  To assist researchers in the analysis, they frequently include opened questions to solicit comments from respondents designed to help in the interpretation and analysis of the closed ended questions in Read more

Interested in a better alternative to Qualitative Research?

June 2, 2020

While qualitative research can explore topics of interest in depth as well as be a springboard for developing ideas, there are significant disadvantages…the findings are not necessarily projectable to a broader audience, it is expensive, labor intensive, and slow. Further, the group dynamic encompasses a lack of anonymity, which can inhibit respondents from revealing sensitive Read more

From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening

May 1, 2020

For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think Read more

Cracks in the Ice: What Consumers Think about Reopening America

April 22, 2020

Since early March, MAi Research has been conducting a tracking study to understand people’s reactions to the coronavirus outbreak, delivering insights to clients and businesses.  We’ve been delving deep into the emotional side of this crisis, and with recent increasing pressure to “reopen America” we decided to shift our research toward understanding attitudes and emotions Read more

Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

April 9, 2020

As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as Read more

Consumers Foresee a More Cautious Future

April 1, 2020

Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate Read more

Science Fiction or Science Fact: Who’s Ready for a Brain Chip?

October 3, 2019

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” So said the late great Walt Disney. But would he have been willing to have a microchip implanted in his brain? Would you? As it turns out, several companies are currently developing technology Read more

What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers

August 22, 2019

As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable Read more