Category: Uncategorized

SENTIMENT ESSENTIALS PART 2: Breaking It Down

November 28, 2022

Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Step 2 is breaking down the sentiment parts Rob Pascale, President and Chief Analytics Officer at MAi Read more

Sentiment Essentials Part 1: Getting the Stories

November 9, 2022

Researchers and analysts are familiar with the concept of “using numbers to tell the story”, but more and more of us are being asked to get numbers from the stories. Step 1 is getting the stories you need. Rob Pascale, President and Chief Analytics Officer at MAi Research, and James Cameron, Director of Creative Insights Read more

Consumer Acceptance of Hemp-Infused Products

October 5, 2022

Pathfinder Analytics Case Study KEY INSIGHTS: Consumers are mostly positive about hemp as an ingredient for personal care products. Hemp’s close association with marijuana/cannabis is viewed neutrally (few strong positive or negative reactions), though the cannabinoid THC tends to be polarizing. Top Benefits: healthy, natural, and possessing healing/soothing properties Top Barriers: bad-smelling, irritates sensitive skin Read more

Blood in the Water

May 6, 2022

“Our revenue growth has slowed considerably as our results and forecast below show,” Netflix writes in their Q1 Letter to Shareholders. Netflix lists FOUR reasons explaining the decreased growth: broadband viewing competition, households sharing passwords, increase in streaming competition, and geopolitical factors (i.e., Russia and COVID-19). Despite the significant losses in subscribers and huge downturn Read more

Top Five Grocery Trends for Summer 2022

April 27, 2022

As the temperature rises and COVID-19 restrictions continue to go the wayside, how are you preparing for Summer of 2022? Barbecues will be booming, pool parties prospering, and cookouts commencing. Shopping lists will be switching to beers and burgers, while roast and red wines will hibernate until the first sign of crisp cool air returns. Read more

Qualitative Data is a Quantitative Goldmine: Why Keep Cable?

January 21, 2022

The last time we delved into the streaming services marketplace we were exploring consumer sentiment towards the Marvel and Star Wars franchises. This time we’re going to focus on a group of people that may not be getting enough attention: consumers who subscribe to both a streaming service and a cable or satellite provider. Think Read more

Happy New Year 2022

December 30, 2021

To all our colleagues, partners, and loyal clients who entrust us with their most difficult business questions; thank you for a healthy and successful year.  Looking forward to a happy and healthy 2022 together. Peace and happiness to you and your Families.    

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

December 27, 2021

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall Read more

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?

December 1, 2021

The evolution of the Insights industry has accelerated and continues to accelerate.  New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space.  Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor Read more

Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science

November 11, 2021

In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a Read more