Category: Uncategorized

Qualitative Data is a Quantitative Goldmine: Why Keep Cable?

January 21, 2022

The last time we delved into the streaming services marketplace we were exploring consumer sentiment towards the Marvel and Star Wars franchises. This time we’re going to focus on a group of people that may not be getting enough attention: consumers who subscribe to both a streaming service and a cable or satellite provider. Think Read more

Happy New Year 2022

December 30, 2021

To all our colleagues, partners, and loyal clients who entrust us with their most difficult business questions; thank you for a healthy and successful year.  Looking forward to a happy and healthy 2022 together. Peace and happiness to you and your Families.    

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

December 27, 2021

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall Read more

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?

December 1, 2021

The evolution of the Insights industry has accelerated and continues to accelerate.  New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space.  Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor Read more

Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science

November 11, 2021

In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a Read more

Qualitative Data is a Quantitative Goldmine: Our Technique Applied to the Highly Competitive Video Streaming Services Marketplace

October 25, 2021

The Problem: Quantitative market research requires the development and fielding of a survey that contains closed ended questions developed by the researchers designing the survey.  To assist researchers in the analysis, they frequently include opened questions to solicit comments from respondents designed to help in the interpretation and analysis of the closed ended questions in Read more

Are we ready for a full reopening after COVID-19?

October 7, 2021

It’s not an understatement to suggest that a majority of the world wants to move beyond the COVID-19 crisis. The question is: Are we ready for a ‘full-throttle’ reopening? A glimpse at the large unmasked crowds filling outdoor venues and stadiums for end-of-summer concerts and NFL games might lead you to assume that the U.S. Read more

The Trouble With Twitter: Does It Really Work?

July 13, 2021

Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less.  In 2017 Twitter opted to let people express themselves with as many as 280 characters.  Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get Read more

Retail’s Next Steps; Getting Ready for the New Normal (Part 2 of 2)

May 5, 2021

In last week’s article, we reviewed some of the ways that Tractor Supply Company used both situational advantages and corporate nimbleness to move through the pandemic with positive momentum.  Obviously, TSC had some tailwinds that other retailers did not have as the pandemic’s effects were felt.  What are the equivalent changes we anticipate as consumer Read more

Retail’s Next Steps: Getting Ready for the New Normal (Part 1 of 2)

April 28, 2021

If you follow the market, you read about the death of retail nearly every day. We are told that retail is in a constant decline, that consumers are buying everything online, and wise investors and nostalgic shoppers alike should say goodbye to these once-beloved institutions.  The pandemic has hastened trends that are impacting retailers across Read more