Category: Uncategorized

The Trouble With Twitter: Does It Really Work?

July 13, 2021

Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less.  In 2017 Twitter opted to let people express themselves with as many as 280 characters.  Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get Read more

Retail’s Next Steps; Getting Ready for the New Normal (Part 2 of 2)

May 5, 2021

In last week’s article, we reviewed some of the ways that Tractor Supply Company used both situational advantages and corporate nimbleness to move through the pandemic with positive momentum.  Obviously, TSC had some tailwinds that other retailers did not have as the pandemic’s effects were felt.  What are the equivalent changes we anticipate as consumer Read more

Retail’s Next Steps: Getting Ready for the New Normal (Part 1 of 2)

April 28, 2021

If you follow the market, you read about the death of retail nearly every day. We are told that retail is in a constant decline, that consumers are buying everything online, and wise investors and nostalgic shoppers alike should say goodbye to these once-beloved institutions.  The pandemic has hastened trends that are impacting retailers across Read more

Brands Taking a Social Stand: The Risks and Rewards

April 15, 2021

There is no doubt that consumers like to feel connected to the brands they are buying. According to a Sproutsocial survey fielded in August 2019, 70% of consumers want brands to connect with them. All well and good, but what do we want our brands to say? Brands are building connections through social contact. Companies have Read more

Super Bowl LV is this Sunday: What’s Your Team Doing this Year?

February 4, 2021

  This coming Sunday at 6:30PM ET, the Super Bowl with the lowest attendance ever will take place. The official attendance for Super Bowl LV will be 25,000 fans, along with 30,000 dimensional cutouts, according to NFL Network’s Tom Pelissero.  Raymond James Stadium in Tampa Bay, hosting its third Super Bowl on Sunday, would normally seat 65,890 fans. Super Bowl Sunday also represents Read more

When BlackBerry Ruled The World

November 19, 2020

Imagine, for a moment, that you are fortunate enough to have a truly dedicated customer base. A base that’s so loyal they’ll never stray from your product and will always come back whenever you have an update or new release.  This is a dream many businesses have, but few achieve.  The downside is that this Read more

Brands Taking a Social Stand: Risks and Benefits

October 22, 2020

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands Read more

How Much Product Choice is Too Much, Or Too Little?

August 27, 2020

The rule of thumb in business and marketing is the more choice you give your customers, the better.  Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more choice you offer consumers, the more complex and confusing their decision-making Read more

From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening

May 1, 2020

For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think Read more

Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

April 9, 2020

As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as Read more