Tag: analytics

What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers

August 22, 2019

As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable Read more

Where Did Game of Thrones Go Wrong?

May 29, 2019

As the dust settles on the final season of HBO’s Game of Thrones fan reactions are sharply divided, with some calling the conclusion rushed and nonsensical, while others seem perfectly satisfied with it. But the numbers don’t lie — season eight is generating much lower scores on both IMDB and Rotten Tomatoes than any of Read more

What Final Twist Does Game of Thrones Have In Store?

April 11, 2019

A Social Media Analysis of Fan Expectations (Note: This article may — or may not — contain spoilers for the final season of HBO’s Game of Thrones.) With the final season of HBO’s Game of Thrones upon us, fan speculation has reached a fever pitch. How will this epic tale, 8 years in the telling, Read more

Introducing Pathfinder

January 25, 2019

Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.