Tag: apple

Love ‘em or Hate ‘em: Brand Polarization

June 30, 2022

Batman or Spiderman? Wonder Woman or Captain Marvel? These are age old questions that friends and comic book lovers will passionately debate for years to come. If you don’t have people arguing about your show or your brand, it’s likely it won’t be one that is remembered. When Game of Thrones was airing on HBO Read more

The Goldilocks Principle: Finding the ‘Just Right’ Spot

February 20, 2020

Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like Read more