Tag: Artificial Intelligence

Qualitative Data is a Quantitative Goldmine: Our Technique Applied to the Highly Competitive Video Streaming Services Marketplace

October 25, 2021

The Problem: Quantitative market research requires the development and fielding of a survey that contains closed ended questions developed by the researchers designing the survey.  To assist researchers in the analysis, they frequently include opened questions to solicit comments from respondents designed to help in the interpretation and analysis of the closed ended questions in Read more

The Promise and Peril of Deepfakes

September 18, 2019

Technology is a wonderful thing, but it can also sometimes be terrifying. It opens so many doors, but those doors don’t always lead to good places. Consider for example the types of technology that compromise your privacy. Not just your browser history, but your face, your voice, your very identity. This is the perilous promise Read more

Can Today’s AI Speak English?

April 25, 2019

We can communicate instantly with anyone in the world, which means quick and automatic translation has nearly become a necessity. Over the past 15 years, services like Google Translate have brought machine translation into our lives, and have improved communication across the globe. But even as machine translation technology gets better, there’s still a lot Read more

Introducing Pathfinder

January 25, 2019

Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.