Tag: Brand Advocacy

Brands Taking a Social Stand: Risks and Benefits

October 22, 2020

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands Read more

Turning Customers into Brand Advocates

September 4, 2019

In September of 2016 Walmart acquired Jet.com — one of the fastest growing startups in history — for approximately $3 billion. Much has been written about what constitutes “the secret sauce” behind Jet’s rapid growth (before the Walmart acquisition they’d garnered 3.5 million loyal fans). Jet CEO Marc Lore attributes the company’s success to its Read more