Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science
November 11, 2021
In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a Read more
Should A Brand Care About Social Currency?
May 9, 2019
Social currency is a buzzword you may have heard before, but few businesses really understand what social currency is and how they can lever it to generate awareness and sales. But a brand that can translate social currency into sales may have found how to spin straw into gold. Social Currency: What Is It, And Read more
