Tag: brand strategy

Dangers of Complacency

May 18, 2022

As we get older, we tend to get attached to our comfortable routine. We find a way to do things that works for us. For example, my mother makes a great chicken cutlet. Matter of fact, she taught me how to make chicken cutlets. But, I use fresh parsley now and make my own breadcrumbs, Read more

Top Five Grocery Trends for Summer 2022

April 27, 2022

As the temperature rises and COVID-19 restrictions continue to go the wayside, how are you preparing for Summer of 2022? Barbecues will be booming, pool parties prospering, and cookouts commencing. Shopping lists will be switching to beers and burgers, while roast and red wines will hibernate until the first sign of crisp cool air returns. Read more

Challenges and Implications during the COVID-19 Outbreak

March 27, 2020

Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. Observation: These changing behaviors are bringing not just new consumers to the table, but new segments. Significant numbers of consumers – across ages, genders, Read more

Experiential Marketing: Because Experiences Last Longer than Things

August 7, 2019

There’s often an initial rush of pleasure we get when we buy something new. Maybe it’s a burst of confidence from a new pair of shoes, or the rush of freedom you feel when you get behind the wheel of a new car for the first time. It’s a sensation we all know and can Read more

Should A Brand Care About Social Currency?

May 9, 2019

Social currency is a buzzword you may have heard before, but few businesses really understand what social currency is and how they can lever it to generate awareness and sales. But a brand that can translate social currency into sales may have found how to spin straw into gold. Social Currency: What Is It, And Read more

“Bottoms-Up,” Amazon, and Google: Eyes Wide Open

March 14, 2019

Steve Jobs once famously said: “People don’t know what they want until you show it to them.” These words have been quoted and re-quoted thousands of times, often framed as a visionary pronouncement from an idealistic genius. And yet, apart from the perhaps self-deceptive conclusions that many entrepreneurs have drawn from them, they contain an Read more

Emotion Marketing: Using Emotion to Carry Your Message

February 28, 2019

The last time you went car shopping, did you notice something interesting about the front of all the cars you saw? How some cars looked like they had friendly faces, with upward curving grilles and wide headlights to make them look like they were smiling at you? Or how other cars have a glaring headlight and angry Read more