Turning Customers into Brand Advocates
September 4, 2019
In September of 2016 Walmart acquired Jet.com — one of the fastest growing startups in history — for approximately $3 billion. Much has been written about what constitutes “the secret sauce” behind Jet’s rapid growth (before the Walmart acquisition they’d garnered 3.5 million loyal fans). Jet CEO Marc Lore attributes the company’s success to its Read more
Experiential Marketing: Because Experiences Last Longer than Things
August 7, 2019
There’s often an initial rush of pleasure we get when we buy something new. Maybe it’s a burst of confidence from a new pair of shoes, or the rush of freedom you feel when you get behind the wheel of a new car for the first time. It’s a sensation we all know and can Read more
Coming Distractions: Living in Virtual & Augmented Realities
July 25, 2019
Elon Musk recently revealed his plans to implant computer chips in human brains starting next year—a key milestone towards the science fiction vision of a brain-computer interface that will allow direct communication between a human brain and a computer. But while a viable brain-computer interface is probably still some ways away, advances in augmented reality (AR) and virtual reality (VR) are coming fast Read more
Should A Brand Care About Social Currency?
May 9, 2019
Social currency is a buzzword you may have heard before, but few businesses really understand what social currency is and how they can lever it to generate awareness and sales. But a brand that can translate social currency into sales may have found how to spin straw into gold. Social Currency: What Is It, And Read more
Introducing Pathfinder
January 25, 2019
