Tag: consumer insights

Harvesting Better Insights by Mining Your Existing Data

September 13, 2022

Data are constantly being collected, whether it be concept or product tests, sales data, tracking data, review data, etc. Focusing on each data set individually drives decision-making for product and service marketing. Now, where does all those data go once a study is finished? It’s likely going to sit on a computer somewhere. In fact, Read more

Introducing Pathfinder

January 25, 2019

Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.