Brands Taking a Social Stand: Risks and Benefits
October 22, 2020
There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands Read more
Why Some Stores Thrive In a Tough Retail Environment
December 19, 2019
The holidays and retail shopping go together like hot chocolate and marshmallows. But recent trends have not been kind to retailers. We read about the impending death of retail channels nearly every day. We’re told that brick and mortars retail is in a steep decline, that consumers are buying everything online, and that Read more
Introducing Pathfinder
January 25, 2019
