Reading Minds with Pathfinder Text Science
March 4, 2021
We recently presented at the Quirk’s Conference and wanted to share what we presented. In this case study, we applied a combination of our Pathfinder Text Science and Driver Pathways approaches to learn how people think and feel about an innovative new device: a brain-machine interface product meant for the general public to use for Read more
What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers
August 22, 2019
As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable Read more
What Drives Positive Product Reviews?
July 11, 2019
There’s no question that online product reviews are a great way to measure consumers’ reactions to a product. But while the average rating score might tell us what consumers think about a particular product, it doesn’t tell us why. And how can a company improve a product or its messaging without knowing why it’s satisfying Read more
Introducing Pathfinder
January 25, 2019
