Tag: Insights

Five Social Media Giants and How Marketing is Becoming Interactive

July 15, 2022

If I told you that the first social media website was called Six Degrees, you’d look at me like I had six heads. 1997 was the year of this first social media network, quickly followed by some names you may remember, Friendster in 2001, LinkedIn in 2002, and MySpace in 2003. By 2006 MySpace was Read more

What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?

December 1, 2021

The evolution of the Insights industry has accelerated and continues to accelerate.  New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space.  Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor Read more