Tag: Kindle

What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers

August 22, 2019

As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable Read more