What does an “ideal” Client/Supplier relationship look like in today’s Market Insights world?
December 1, 2021
The evolution of the Insights industry has accelerated and continues to accelerate. New platforms, sources of behavioral and attitudinal data, analyses, etc. can make the landscape seem overwhelming to both clients and suppliers in the space. Terms like ‘quick and dirty’ and ‘good enough’ have emerged as viable options for some clients while the rigor Read more
Challenges and Implications during the COVID-19 Outbreak
March 27, 2020
Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. Observation: These changing behaviors are bringing not just new consumers to the table, but new segments. Significant numbers of consumers – across ages, genders, Read more
Introducing Pathfinder
January 25, 2019
