Tag: Marketing

It’s Going to Suck to be a Visual Artist in the Next Five Years

November 1, 2022

Artificial Intelligence and Art It’s just like we predicted. Robots are taking over. First, it was self-check-out at Wal-Mart and now they’re sending Banksy to an early retirement. You might think that’s hyperbole, but then you probably didn’t just lose a competition to an algorithm. Colorado State Fair’s Annual Art Competition Jason M. Allen won Read more

Our Industry is Awesome, but Challenges lie Ahead

August 2, 2022

Some notes and observations from last week’s Quirk’s NYC Conference Last week’s Quirk’s Conference serves as a reminder that we’re in a vibrant and ever-evolving industry that combines new techniques and technology with time-tested techniques, some of which have been around as long as our profession has been in existence. I was also reminded how Read more

Why is Whiskey Winning?

November 3, 2019

  When you look at spirit sales, whiskey is right there at the top of the heap in terms of success. According to the New York Post, in 2016, sales of whiskey were up 7.7 percent, which outpaced the rest of the spirits industry quite handily. With those numbers staying on track, the question everyone Read more

Turning Customers into Brand Advocates

September 4, 2019

In September of 2016 Walmart acquired Jet.com — one of the fastest growing startups in history — for approximately $3 billion. Much has been written about what constitutes “the secret sauce” behind Jet’s rapid growth (before the Walmart acquisition they’d garnered 3.5 million loyal fans). Jet CEO Marc Lore attributes the company’s success to its Read more

Experiential Marketing: Because Experiences Last Longer than Things

August 7, 2019

There’s often an initial rush of pleasure we get when we buy something new. Maybe it’s a burst of confidence from a new pair of shoes, or the rush of freedom you feel when you get behind the wheel of a new car for the first time. It’s a sensation we all know and can Read more