Tag: sustainability

Accountability for Sustainability: Consumers Raising Their Standards

December 7, 2022

Just when grocery stores started thinking about how terrible their plastic bags are and Starbucks comes along with paper straws, Amazon shows up and says, “move out of the way, we’ve got boxes.” It’s kind of cliché, but have you ever come home from work, and seen 10 amazon boxes on your front porch? We Read more

Brands Taking a Social Stand: Risks and Benefits

October 23, 2020

There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands are Read more